But I didn?t use PowerPoint to present: I used PowerPoint to guide a
conversation
.
Now, you know that conversations are two-way, interactive forms of personal communication. But what did your grandmother know? She knew that conversations can be downright entertaining! And that?s yet another ancient PowerPoint secret: a series of conversations are much more effective than any single presentation when it comes to building relationships. So instead of building a massive PowerPoint presentation, why not build a PowerPoint
conversation
?
?
Here?s how: start by listening to your prospect. Conversations are all about give-and-take, which involves listening, not just talking. Avoid storming into your first client meeting with an ?All About Us? PowerPoint presentation. Your grandma wouldn?t blab her life story to someone she just met: and neither should you!
Instead, ask questions. Find out about your potential clients? business and what challenges they might be facing.
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