Even so, the products and services on offer were as important to the people of the time as mobile phones and computers are to us.
In the human condition, nothing much changes. Our egos still need to be massaged and we are all in hot pursuit of happiness. Only our methods for achieving these goals, only our technologies, vary with time.
So the next time you are tempted to commit advertising, think about Sam Johnson and give your market a reason for owning your product. A good reason.
About The Author
Patrick Quinn is an award winning copywriter with 40 years’ experience of the advertising business in London, Miami, Dublin and Edinburgh. He publishes a FREE monthly newsletter, AdBriefing. Subscriptions are available at: http://www.adbriefing.com.
business strategy