Business Wire, April 12, 2010
Design Focuses on the Next Generation of eCommerce Video
AUSTIN, Texas — Invodo, the only full-service eCommerce video partner for online
retailers, today announced the first in a series of enhancements to the
Invodo InPlayer video player. The new player will allow retailers more
customization, faster page loads and increased benefit from SEO.
As online retailers seek to leverage the proven sales benefit of product
video, choosing a technology that will not weigh down the page is
essential. Google recently
confirmed that page load times will have an impact on search engine
rankings moving forward. Invodos InPlayer comes in at a lightweight
40k, which is 33-80 percent smaller than the average size of alternative
solutions.
Our focus with this new version was on three main priorities for online
retailers using video speed, customization and flexibility for the
future, said Craig Wax, Invodo CEO. The standards based model means we
have the capability to move and evolve with the demands of the market as
HTML5 and other technologies come into play
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